CGT’s annual study is a benchmark of two industries: Retail and Manufacturers of Consumer Goods
It’s not that analytics are having a moment — it’s that their moment has become even more interesting. Already seared into retail and consumer goods organizations’ lists of priorities, successful use of data and analytics provide both suppliers and sellers with the keys to a cohesive understanding of operations and customers. The rise of generative AI has only made things more consequential as the two sides grapple with ROI, governance, and hype. As leaders juggle often-competing priorities and are loath to drown in more unactionable data sets, deciding where to best allocate analytic investments is no easy feat. This annual study benchmarks today’s analytic investments, opportunities, and challenges to provide context for the current use and potential future of analytics.
