As the digital economy grows and organisations accelerate their plans for digital transformation, the capture and use of data becomes ever more critical. COVID-19 has accelerated the need for change as businesses pivot to hybrid working models and optimise their customer-facing assets, such as applications and other go-to-market tools.
However, with valuable data now being ingested from a vast array of points across the enterprise, the rise of data sprawl has posed a real challenge for many organisations.