Dai Nippon Printing Co., Ltd. (DNP) is one of the world’s largest and most comprehensive printing companies. Founded in 1876, DNP provides diverse products and services globally, spanning from publishing and commercial printing to packaging, decorative materials, display components, and electronic devices.
Challenges
DNP aimed to enhance data-driven marketing by integrating and sharing user information across various digital platforms. The shift towards online and digital tools required DNP to collect and manage behavioral data from web interactions, digital transactions, smartphone-linked membership cards, and real-world purchases. The company faced multiple challenges, including integrating diverse data sources, ensuring that data was prepared and customized correctly, maintaining high scalability and performance, managing complex data types, adhering to high security standards, and providing a user-friendly, adaptable system.
Solution
To overcome these challenges, DNP implemented the Denodo Platform as part of itsDNP Marketing Cloud® for supporting new digital services for their customers. Launched in April 2020, DNP Marketing Cloud® leverages the Denodo Platform’s data virtualization capability to enable a logical data lake. The platform handles large volumes of diverse data efficiently and securely, extracting only the necessary data and masking it according to user privileges, and seamlessly integrating data with marketing automation systems. The Denodo Platform enables DNP to transform and utilize data efficiently, ensuring scalability, high security, and independent data management through a user-friendly interface.
Benefits
- Efficient Data Handling: Fast and secure data integration and preparation, reducing time and resources
- High Security: Secure data handling for sensitive information
- Scalable Performance: Support for a large number of users and large-scale data transactions without performance issues.
- Cost Savings: Reduced operational costs by eliminating data duplication and streamlining processes.
The Denodo Platform's logical data management capabilities enhanced DNP’s data-driven services, providing timely, accurate insights while maintaining high security and efficiency.