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In the ever-evolving financial landscape, understanding customer behavior is key to staying ahead. Leveraging behavioral science (BeSci) insights can give your bank the edge it needs to offer personalized, customer-centric services that drive loyalty and growth.

This Gartner® report shows the relationship between Data Science and Behavioral Science; while Data and Analytics answers “The What”, Behavioral Science answers “The Why”.

We believe, Denodo’s Logical Data Management platform can be the cornerstone of this transformation, enabling seamless integration and analysis of diverse data sources in real time. Denodo can help data science teams with:

  • Real-Time Insights for Timely Actions
  • Secure and Compliant Data Access
  • Acceleration of Innovation and Personalization
  • Cost-Efficient and Scalable Solutions

Drive Your Behavioral Science Initiatives Forward

Denodo Platform is designed to help banks like yours harness the full potential of behavioral and data science. By providing real-time, unified, and secure access to diverse datasets, Denodo enables you to create personalized, data-driven strategies that enhance customer engagement and satisfaction.

Customers using Denodo Platform for their data science initiatives include:

Customer logos: ABN AMRO, Air Europa, Bayer, ING, BNP Paribas, BHP, Coca Cola Peninsula Beverages, Johnson & Johnson, Schneider Electric, Walmart

Gartner, Maximize Competitiveness in Banking With Behavioral and Data Science, Gabriela Vogel, David Pidsley, Jasleen Kaur Sindhu, Mary Mesaglio, Cristina Lazaro, Apoorva Chhabra, 26 December 2023

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally. All rights reserved.

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