This privacy statement describes how Denodo Technologies Inc. with headquarters at 525 University Avenue, Suite 31, Palo Alto, California 94301, USA (“Denodo”, "we," "us," and "our") collects and uses the personal data you provide through our public websites operated under: denodo.com, denododatafest.com, and datamanagementblog.com domain names (collectively, the “Sites”); by accessing our online resources such as brochures, case studies, data sheets, demos, e-books, podcasts, solutions briefs, webinars, and whitepapers (the "Services"); and customer service inquiries, user conferences, events, and any other website, service, or interaction where we post or provide this notice ("other interactions"). It also describes the choices available to you regarding your personal data and how you can access and update this information. We will share your personal data with third parties only in the ways described in the privacy statement. You agree that your access and use are governed by this privacy policy.
What Data Do We Collect?
We may collect personal data from you directly when you visit the Sites, automatically when you visit the Sites, and sometimes from third parties. Some of this information may be considered “personal information” or “personal data,” and some of which may be considered “sensitive” under various applicable laws. We consider information that identifies you as a specific, identified individual (such as your name, phone number, and email address) to be personal information. We will also treat additional information, including IP addresses and cookie identifiers, as “personal data” or “personal information” where required by applicable law. Note that we may de-identify personal data so that it is non-personal, such as by aggregating. We maintain and use de-identified data without attempting to re-identify it, except where permitted by applicable law, such as to determine whether our de-identification processes satisfy legal requirements. We will treat de-identified information as non-personal to the fullest extent allowed by applicable law. If we combine non-personal information with personal information, then we will treat the combined information as personal information under this privacy policy.
We Collect Personal Data That You Provide
When you become, or express interest in becoming, a Denodo customer, or otherwise interact with the Sites, we may ask you to provide certain information, such as through forms you choose to submit to contact us to obtain more information about a Service, attend an event, or other interaction. Personal data may include, but is not limited to:
| Data Categories | Attributes |
|---|---|
| Identifiers | Contact information such as name, address, phone number, email address |
| Business and Commercial Information | Job title, employer, business contact information, prior purchase, etc. |
| Account Information | Username, password |
| Inferences | Place of employment based on email address |
| Imprecise Geolocational | Locational information that is less precise than 1/3 mile (i.e., a radius of 1,750 feet) |
Information We Collect From Other Sources
Denodo, ultimate holding company and its subsidiaries (“Members of the Denodo Group”), and our third party business partners (including any third party service providers or third party content, and analytics providers) may use a variety of technologies, including cookies and web beacons (also known as pixel tags or clear GIFS) that automatically or passively collect information whenever you access or interact with the Sites as a client or direct visitor to our website (“Usage Information”). Usage Information includes: the hardware model, browser and operating system you are using, the URL or advertisement that referred you to our Site, any search terms you entered into a search engine that led you to our Sites, the areas within our Site that you visited, and the time of day you visited our Sites, your time zone, non-precise location information, and mobile network (if applicable), among other information. We may also automatically collect your IP address or other unique identifier for any computer, mobile phone, or other device used to access our Sites.
Our Use of Cookies & Other Tracking Technologies
Most of this Usage Information is collected through cookies, web beacons, and other tracking technologies, as well as through your web browser or device (e.g., IP address, MAC address, browser version, etc.). For more information, please see our Cookies Notice, here.
Information Third Parties Provide About You
We may receive information about you from other Members of the Denodo Group and third parties, including business partners and data providers. We may also receive information about you from the company with which you are employed in connection with your relationship with us on behalf of that company. If you are on another website and agree to receive information from us, that site will forward your information to us so that we may contact you. We may also supplement the information we collect with outside records from third parties, such as public databases, publicly available social media pages, joint marketing partners, and third parties who enhance the information we have about you, to provide you with information, services, or products you have requested, to tailor content, to offer you opportunities to purchase products or services that we believe may be of interest to you, and for other purposes. The information collected and stored by third parties is subject solely to the third party’s privacy practices.
How Do We Use and Share Your Data?
Denodo uses the information we have collected about you through the Sites, including personal data and Usage Information, for internal business purposes (such as providing and improving our product and services), as well as to communicate with you, respond to your requests, provide customer service, maintain your account, enhance our services to you, compile aggregate statistics, improve the Sites, and help keep them safe and secure. Denodo may also use your information to provide you with information about the Sites and Denodo. We may use your information otherwise as disclosed in this privacy policy, for other reasons we disclose to you at the time of collection, and otherwise with your consent.
We may share your information with Members of the Denodo Group and other third parties as permitted or required by law, including: (a) with service providers that assist in operating our business (including, but not limited to, professional services consultants, advertising and marketing services, security vendors, and IT vendors); (b) when we believe in good faith it is necessary to comply with the law or in response to a subpoena, court order, government request, or other legal process; (c) to produce relevant documents or information in connection with litigation, arbitration, mediation, adjudication, government or internal investigations, or other legal or administrative proceedings; (d) to protect the interests, rights, safety, or property of Denodo or others; (e) to enforce any terms of service or other legal disclosures on or related to the Sites; (f) to provide you with the services or products requested by you, and to perform other activities related to such services and products; (g) to operate Denodo systems properly; or (h) any other sharing with your consent. Denodo may share information about you with its subsidiaries and affiliates, including for internal business and operational purposes. We may also transfer your information to another entity or its affiliates or service providers in connection with, or during negotiations of, any merger, acquisition, bankruptcy, sale of assets or any line of business, change in ownership control, financing transactions, or other transaction (including, without limitation, during the course of any due diligence process), without your further consent. By providing your personal data, you agree that we may transfer such information to the acquiring entity.
Additionally, members of our Denodo Partner Program may have access to your personal information for joint marketing actions related to Denodo products only. No such Partner shall be authorized to use your information except in connection with Denodo-related activities. You can find the list of the Denodo Partners on our website.
Third Party Advertising/Analytics Companies and Similar Third Parties
Denodo works with third parties, such as advertising and analytics companies, who provide us with information about how our users interact with us and the Sites and to provide information about the effectiveness of our ads. To do so, these third-party business partners collect certain information about your visits to, and activity on, our Sites. We may also share (or permit third parties to collect) certain information, such as Usage Information, aggregated, de-identified, or hashed information with these third parties for similar purposes. These third parties may set and access their own tracking technologies on your device (including cookies and web beacons) and may otherwise collect, process, or have access to your personal information over time, including your visits to and activity on the Sites as well as other websites and online services and leverage the direct or indirect use of generative artificial intelligence (GenAI) technologies. If you would like to opt out of third-party advertising and analytics, there are a variety of tools available to you. For more information, please see our Cookies Notice, here.
Your Choices
You are responsible for maintaining the accuracy of the information you submit to us. The Sites may include functionality to allow you to review, correct, or update personal data that you have provided through the Sites. We will make good faith efforts to make the requested changes in our systems as applicable as soon as reasonably practicable or as required under applicable laws.
Marketing and Other Communications: If at any time you would like to unsubscribe from receiving future emails, you can click the unsubscribe link at the bottom of any email communication, or contact us using the contact information below, and we will promptly remove you from all marketing correspondence. Please note that we reserve the right to send you certain communications relating to your account or use of our Sites, such as administrative and service announcements, and these transactional account messages may be unaffected if you choose to opt-out from receiving our marketing communications.
Security
We follow commercially reasonable security methods and technologies to protect the personal data submitted to us, both during transmission and once we receive it. This includes physical, procedural, and electronic safeguards. However, please remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. Thus, while we strive to protect your personal data, we cannot guarantee its absolute security and you use our Sites and provide us with your information at your own risk. You are solely responsible for protecting your password, limiting access to your devices, and signing out of websites after your sessions.
Third Party Links and Services
The Sites may contain links to and from third party websites that Denodo does not control. The third parties whose content appears on the Sites may collect information about you through the use of cookies and web beacons, may independently collect or solicit personal data, and may have the ability to track your use of their sites and services. We may collect Usage Information through Denodo content appearing on third party sites. Please note that if you access a link to one or more of these websites, we do not accept any responsibility or liability resulting from you accessing an external link, as many of these websites have their own privacy policies that visitors of the websites are expected to adhere to.
Additionally, other privacy policies may apply when you engage with us through a promotional or marketing activity. Denodo strongly recommends you read the privacy policies and terms and conditions of use of any third-party website or service to understand how your information will be collected, used and shared. We are not responsible for the privacy practices or the content on the websites of third-party sites.
Your personal login information will never be sold to or shared without your permission.
General Audience Platform
The Sites are not intended for the use of children under the age of 18. Denodo does not knowingly collect personal data from any children under 18 years of age. If you learn that a child has provided us with personal data, then you may contact us as indicated below.
Retention of Personal Data
We may retain your personal data for as long as it is necessary to fulfill the purpose for which it was collected or as required or permitted by applicable laws.
We will cease to retain your personal data or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purpose for which the personal data was collected and is no longer necessary for legal or business purposes.
Notice to Users From Certain US States and Countries
Laws in certain jurisdictions give residents additional rights related to personal data. To make a request to exercise additional rights you may have, please see the section below that is applicable to you. If you live in another jurisdiction and wish to exercise certain rights available to you under local law, please contact us at privacy@denodo.com. We can only respond to your request based on the law that applies to you.
California Privacy Notice
California residents, with whom we have a direct business or potential business relationship, should review the California Privacy Notice here, as it supplements this Denodo Website Notice.
EU/UK Residents
If you are based in the EEA, UK, or another jurisdiction with similar data protection laws, in certain circumstances you have the following rights: to be told how your information is used and to obtain access to your information; to have your information rectified or erased or place restrictions on processing your information; to object to the processing of your information (e.g. for direct marketing purposes); to have the information you provided on an automated basis returned to you in a structured, commonly used and machine-readable format, or sent directly to another company, where technically feasible (“data portability”); where the processing of your information is based on your consent, the right to withdraw that consent subject to legal or contractual restrictions; to object to any decisions based on the automated processing of your personal data, including profiling; and to file a complaint with the applicable supervisory authority responsible for data protection matters.
Denodo has a legitimate interest in using the information we collect for the purposes outlined above. Specifically, Denodo has a legitimate interest in ensuring that its website continues to function efficiently and effectively, and to enhance the functionality of its website in response to how visitors use the website and to collect data to that end. When you submit contact information to receive our white papers or other communications, we use that data to fulfill your request. We also have a legitimate interest in using data about the individuals who visit this website and the companies for which they work, to cultivate business relationships that may benefit Denodo. For some processing activities, such as communicating with you about opportunities to learn from or work with Denodo, we seek your consent to process that data.
Data Subject Rights
- Right to Be Informed: You have the right to be informed of the personal data that is being processed about you and how it is processed;
- Right to Access: You have the right to request to know and access the personal data processed about you;
- Right to Correction: You have the right to request amendments or updates to your personal data where it is inaccurate or incomplete;
- Right to Deletion: You have the right to request that we delete your Personal Data that we have collected about you;
- Right to Opt-Out: You have the right to object, the right to restrict processing and the right to request to opt out of the processing of your personal data for ‘sharing’ or ‘targeted advertising’ purposes, as defined under GDPR and other applicable privacy laws;
- Right to restrict the processing: You have the right to request the restriction of the processing of your data in the cases determined by the Regulation, i.e. when you consider that the legal basis for the processing is not adequate.
- Right to Data Portability: You have the right to request a copy of your personal data in electronic format and the right to transmit that personal data for use in another party’s services;
- Right to Withdrawal Consent: You have the right to withdraw your consent to Denodo for collecting or using your personal data;
International and Cross-Border Transfers
Denodo is a United States company. If you use our Sites outside of the United States, by using the Site and/or providing us with information, you understand, acknowledge, and agree that we may collect, process, and store your personal data in the United States and other countries for the purposes described in this Privacy Policy. By providing your information, you fully understand and unambiguously consent to this transfer, processing, and storage of your information in the United States and other jurisdictions, where laws regarding processing of personal data may be less stringent than the laws in the country where you reside and/or are a citizen. Personal data processed or stored in another jurisdiction may be subject to access requests from governments, courts, or law enforcement in accordance with the laws of that jurisdiction.
Specific Rights by Region
EEA
Denodo does not collect health information of data subjects.
Your data is not used to make any individual automated decisions.
All data subject rights are observed under the EU/UK section of this policy.
APAC
Residents of Singapore
If you are based in Singapore in certain circumstances you have the following rights: If you wish to make (a) an access request for access to a copy of the personal data which we hold about you or information about the ways in which we use or disclose your personal data, or (b) a correction request to correct or update any of your personal data which we hold about you, where the processing of your information is based on your consent, the right to withdraw that consent is subject to legal or contractual restrictions. To safeguard your personal data from unauthorized access, collection, use, disclosure, copying, modification, disposal, or similar risks, we have introduced appropriate administrative, physical, and technical measures. We may retain your personal data for as long as it is necessary to fulfill the purpose for which it was collected, or as required or permitted by applicable laws. You may submit your request in writing (see addresses below) or via email to privacy@denodo.com.
Residents of Australia/New Zealand
If you are based in Australia or another jurisdiction with similar data protection laws, in certain circumstances you have the following rights: right to access the data subject’s own personal data, right to rectify/correct the data subject’s own personal data where inaccurate or incomplete, right to erasure of personal data, right to restrict data processing, right to data portability, right to object to the processing of personal data, and right to withdraw consent.
To safeguard your personal data from unauthorized access, collection, use, disclosure, copying, modification, disposal, or similar risks, we have introduced appropriate administrative, physical, and technical measures. We may retain your personal data for as long as it is necessary to fulfill the purpose for which it was collected, or as required or permitted by applicable laws. You may submit your request in writing (see addresses below) or via email to privacy@denodo.com.
Changes to This Policy
We reserve the right to update this privacy policy at any time to reflect changes to our information practices. If we make any material changes to our privacy policy, we will update the effective date and post a notice on the Site. We may also notify you in other ways, such as by email (sent to the email address specified in your account) and provide you with the ability to opt-in or opt-out of the changes as required by law or by means of a notice on this site prior to the change becoming effective. Your continued use of the Site after the effective date of the revised privacy policy will constitute your consent to those changes to the fullest extent allowed by applicable law. We encourage you to periodically review this page for the latest information on our privacy practices. Denodo will also indicate changes by updating the “last modified” date in the footer of this policy.
Contact Us
Questions, comments, and requests regarding this privacy policy are welcomed and should be addressed to:
Denodo Technologies
C/O Legal Department
525 University Avenue, Suite 31
Palo Alto, CA 94301
(650) 566-8833
Privacy@denodo.com
Contact for Europe
Denodo S.L.
C/O Legal Department
Estrada Baños de Arteixo, 43, Planta 1,
Portal D 15008
A Coruña, España
Last Updated: March 21, 2025